IMPROVED advises Onefit on its merger with Urban Sports Club
- Date August 8th, 2019
- Transaction type M&A
- Sector Technology
- Sub Sector Marketplace (Sports)
OneFit, a leading sports and fitness platform in Europe, has successfully joined forces with its German peer, Urban Sports Club. Following the merger, OneFit and Urban Sports Club will become a European market leader in the growing sector of sports and fitness marketplaces. Urban Sports Club and OneFit expect the transaction to become effective in August 2019.
IMPROVED acted as the exclusive financial advisor to OneFit and its Shareholders on this transaction. The sports and fitness industry is undergoing rapid digitalisation in order to enhance the customer experience and to cater to new customer demands.
OneFit and Urban Sports Club are leading these developments by offering a sports and fitness platform with access to more than 10,000 work-out locations, over 50 different sports across six European countries. All through 1 flexible subscription and a fully integrated and digital environment.
Urban Sports Club is backed by premier European VCs such as Holtzbrinck Ventures, Partech Ventures and Rocket Internet. As part of the transaction, OneFit’s founders and their early backers – INKEF Capital and Peak Capital – will contribute to the enhancement of Urban Sports Club’s investor base.
“We welcome OneFit to the Urban Sports Club family. They have proven to be a front-runner in our industry, and this transaction will lead to an even better product and a larger partner network for our members. OneFit is the perfect partner to support our efforts of bringing our flexible sports flat-rate membership to new markets. I am very happy that our joint team will continue to grow and become even more international.”
Co-founder & CEO, Urban Sports Club
“We started with one euro and a good idea. It is very special to see that together with Urban Sports Club we have become a serious player in the fitness landscape. Our companies have comparable DNA: we are flexible, European organizations led by their founders, with the ambition to conquer the world. Together we will create an ever-increasing movement of people who enjoy a healthy and active lifestyle.”
“From a strategic point of view, it makes a lot of sense that parties combine their strength and intelligence, covering both the B2C and the B2B segments in this rapidly growing market. Merging technology, marketing, business models and teams that truly understand the European market will create a market-leading company servicing all stakeholders involved.”
Managing Partner, IMPROVED