IMPROVED advises Pointer Brand Protection – a Dutch high-growth SAAS-company – on Its Sale To Corsearch
- Date January 30th, 2020
- Transaction type M&A
- Sector Technology
- Sub Sector Saas (Brand Protection)
Pointer Brand Protection, a prominent provider of anti-counterfeiting and (online) brand protection services, announced its acquisition by Corsearch, a portfolio company of Audax Group. The acquisition further extends Corsearch’s fast-growing brand protection offering and provides a comprehensive new service for brand owners and legal professionals. For the first time, a consolidated suite of technologically advanced solutions will support the research, clearance, monitoring, and enforcement needs of the brand lifecycle.
IMPROVED acted as the exclusive financial advisor to the shareholders in Pointer Brand Protection. For many businesses, the digital environment has become complex, therefore establishing and protecting brands can be fragmented and time consuming. To combat this effectively, brand owners and legal professionals require technological leadership and innovative solutions to implement a proactive brand protection program.
The Corsearch Brand Protection platform will provide an entirely new service offering expert teams and technologies from both Pointer Brand Protection and from previous Corsearch acquisition, Yellow Brand Protection. In addition to Corsearch’s existing services, the new platform will provide brands with a full-service solution combining trademark research and clearing to machine learning, automated marketplace enforcement, and end-to-end investigations.
"We are thrilled to bring the brightest minds in online brand protection together and define the future of this industry. With this strategic acquisition, Corsearch becomes the only provider to support the needs of IP and brand professionals throughout the trademark lifecycle.”
“Since 2008, Pointer has worked with hundreds of globally-renowned brands to protect them from infringement and abuse ... The industry is becoming more challenging every day and brands require technologies and services that can outpace that. Joining forces with Corsearch means securing the ability to innovate in a way that anticipates the needs of customers while also benefiting from Corsearch’s trusted industry presence.”
CEO, Pointer Brand Protection
“Online security and authenticity are some of society’s biggest challenges and we foresee a huge necessity for category leaders or the companies who want to become leading, to strengthen their position through M&A and/or investment processes. We are excited to see the great team at Pointer Brand Protection join forces with Audax-backed Corsearch to create an integrated solution for protecting brand value and integrity.”
Managing Director, IMPROVED