IMPROVED advises G-Company in the Sale to Xebia

  • Date September 1st, 2021
  • Transaction type M&A
  • Sector Technology
  • Sub Sector IT Services (Cloud)
Further Info

g-company, Google’s first partner in Northern Europe, announced the acquisition by Xebia, solidifying its position as a leading Google Cloud Partner. IMPROVED acted as the exclusive financial advisor to the shareholders in g-company on the successful sale to Xebia. This transaction marks IMPROVED’s 13th transaction in 2021 and substantiates our strong track record of supporting founder-led fast-growing technology companies on successful sell-side or growth financing transactions.

In 2007, as Google introduced its first business solution, David Saris launched g-company. The company has grown alongside the IT multinational ever since. With over 70 people now working from Malaysia, Belgium, and the Netherlands, g-company offers application development, data, machine learning, modern infrastructure, and web-based workplace services to hundreds of customers worldwide, of which most have their headquarters in the Benelux.

Xebia offers high-quality cloud, data, AI, Agile, DevOps, and software consulting. The fast-growing organisation houses multiple brands, each covering a digital domain. With g-company, Xebia looks forward to expanding its GCP and Google Workspace services and having the extra resources to accelerate its customers GCP migrations. After the merger, g-company and Xebia will remain Google Cloud Premier Partner and Authorised Google Cloud Training Partner, including a shared Infrastructure and Workspace Competency. g-company will continue to operate under its own label and the existing management of David Saris and Lennart Benoot.

“I’m very proud of what we’ve achieved over the last fourteen years, but as far as I’m concerned, the biggest growth is yet to come. So many workloads still need to move to the cloud. Google is a key player in this, but I believe in freedom of choice, and that’s why we want to offer multi-cloud. With Xebia, we can do that.”

David Saris

Founder & CEO, g-company

"Like Xebia, we too believe in focus. With so much expertise, we can now offer our customers a one-stop-shop experience. From cloud engineering and managed services to machine learning, multi-cloud solutions, data, and AI, cloud-native software development and security."

Lennart Benoot

Managing Partner, g-company

"Xebia wants to make it as easy as possible for organisations to get everything out of Google's business products. As a premier Google Cloud partner, we work closely with various Google product specialists. g-company offers a team of experienced specialists and adds in-depth knowledge of and experience with Google Workspace, Salesforce, Freshworks, monday.com and Lumapps to our portfolio."

Andrew de la Haije

CEO, Xebia

"It was a pleasure working with David and his team, and we are proud to have played an integral role in this transaction, adding the leading Google Partner, g-company, to pioneering IT consultancy company, Xebia. This transaction demonstrates the momentum in Cloud Services, and we see large opportunities for innovative companies with specific expertise to capitalise on this."

Marlon Brand

Senior Associate, IMPROVED

“Combining forces is so much more than adding solutions to the portfolio of services. It’s about team, culture, abilities to grow and realising founders’ ambitions. David and his team created their market-leading position not to stop there but to take it to the next level. That’s why this is another deal with winners only.”

Frank Verbeek

Managing Partner, IMPROVED