IMPROVED advises Visualfabriq on the Private Placement of PSG

  • Date July 19th, 2021
  • Transaction type Growth Financing
  • Sector Technology
  • Sub Sector Saas (Revenue Growth Management)
Further Info

Visualfabriq, a leading international provider of AI-enhanced Revenue Growth Management Software, announced a growth investment from Providence Strategic Growth (PSG), a leading growth equity firm that focuses on partnering with middle-market software and technology-enabled services companies.

IMPROVED acted as the exclusive financial advisor to Visualfabriq during this landmark transaction. Visualfabriq’s Software-as-a-Service (SaaS) platform supports global consumer packaged goods (CPG) manufacturers in managing and optimising their promotions and demand planning. Developed by experienced CPG industry professionals, Visualfabriq’s solutions are designed to improve Revenue Growth Management for leading CPG brands globally by integrating big data, AI and intuitive workflows.

Following PSG’s investment, Visualfabriq will continue to be led by its existing management team, including founders Jaco Brussé and Carst Vaartjes, who serve as CEO and CPO, respectively. PSG’s investment will be used to accelerate Visualfabriq’s organic growth and assist in future product development. With PSG’s support, Visualfabriq is destined to become a global market leader for Revenue Growth Management Software solutions.

Over the past years, IMPROVED has solidified its position as Corporate Finance advisor in the Technology domain, including strong expertise in SaaS. Through this landmark transaction in the Dutch Technology space, IMPROVED supported another Dutch high-growth SaaS Company to become a leading global player. Advising various technology companies on their next phase of growth has laid the foundation of IMPROVED’s thorough understanding of the market dynamics, business models, SaaS specific valuation metrics, and tier-1 investor landscape.

“We have grown from being a start-up to a global vendor with customers around the world, and we are excited to be partnering with the PSG team to become the global leader in Revenue
Growth Management Software. IMPROVED has an excellent understanding of the technology
& SaaS market dynamics, deep relationships with relevant investors in the ecosystem, and the
ability to fully capture the market dynamics in a professional, structured and value-enhancing

Jaco Brussé

CEO, Visualfabriq

“Visualfabriq, with its best-in-class Revenue Growth Management Software and its rapidly expanding customer base of blue-chip CPG companies, will be in the position to execute its plan and grow even faster through global expansion with the growth investment by PSG."

Frank Verbeek

Managing Partner, IMPROVED

“We are proud to have supported another Dutch high-growth Technology Company in realising the next step in their journey to becoming a global market leader. Following a highly competitive process, Visualfabriq found the most suitable partner in PSG to realise that ambition."

Manus Weber

Executive Director, IMPROVED