Vinted, Europe’s largest online C2C marketplace dedicated to second-hand fashion, announced today the acquisition of United Wardrobe, the largest second-hand fashion platform in the Netherlands. United Wardrobe, founded by 3 Dutch students from the Wageningen University in 2014, has expanded from its base in the Netherlands to operate across Belgium, France, and Germany. Its member base has grown rapidly to over 4 million registered users in 5 years.
IMPROVED acted as the exclusive financial advisor to the shareholders of United Wardrobe on this cross-border transaction in second-hand fashion. The transaction will enable the combined group to accelerate its rapid expansion to new markets and extend its international footprint. With a combined member base of 34 million buyers and sellers across 11 countries in Europe, Vinted and United Wardrobe share a vision to make second-hand fashion the first choice worldwide by encouraging the growth of responsible fashion and the circular economy.
For IMPROVED this marks yet another successful transaction in the ever-growing marketplaces vertical. Understanding of the latest marketplace trends, including the increasing importance of the underlying financial and operational metrics, is key to contribute to the success of high-growth technology marketplaces. We are ready to leverage our unique marketplace knowledge and track-record to support like minded entrepreneurs aiming for a winning position.
