IMPROVED advises Onefit on its merger with Urban Sports Club

“We welcome OneFit to the Urban Sports Club family. They have proven to be a front-runner in our industry, and this transaction will lead to an even better product and a larger partner network for our members. OneFit is the perfect partner to support our efforts of bringing our flexible sports flat-rate membership to new markets. I am very happy that our joint team will continue to grow and become even more international.”

“We started with one euro and a good idea. It is very special to see that together with Urban Sports Club we have become a serious player in the fitness landscape. Our companies have comparable DNA: we are flexible, European organizations led by their founders, with the ambition to conquer the world. Together we will create an ever-increasing movement of people who enjoy a healthy and active lifestyle.”

“From a strategic point of view, it makes a lot of sense that parties combine their strength and intelligence, covering both the B2C and the B2B segments in this rapidly growing market. Merging technology, marketing, business models and teams that truly understand the European market will create a market-leading company servicing all stakeholders involved.”