IMPROVED advises Mobility Mixx on its majority sale to Hitachi Capital

  • Date October 28th, 2019
  • Transaction type M&A
  • Sector Mobility
  • Sub Sector Connected Mobility (MaaS)
Further Info

Hitachi Capital Corporation (TSE:8586, “Hitachi Capital”) announced that it has acquired 49% of Mobility Mixx B.V. (“Mobility Mixx”), a subsidiary of ARS Traffic & Transport Technology B.V. (“ARS”) located in the Netherlands, effective from October 28, 2019. With this acquisition, Hitachi Capital has taken a major step towards becoming a Mobility as a Service (“MaaS”) supplier.

Originally founded in 2001 and acquired by ARS in 2018 from LeasePlan, Mobility Mixx seamlessly integrates and aggregates mobility services with an in-house developed IT platform. Via smartphone or smartCard and a modern API enabled supply chain, customers can access multimodal travel services including trains and trams, car rental, car sharing, taxies, parking, electric bikes & scooters, EV chargers and refuelling. Mobility Mixx can further support corporate and government clients with cost reduction by providing mobility budgets, reporting modules and influencing travel behaviour with reward programs.

In June 2019, ARS merged its Smart Mobility division with Mobility Mixx. Smart Mobility contracts with governments, local authorities and highway departments to offer congestion easing strategies supported by “state of the art” technologies.

By combining MaaS and Smart Mobility, Mobility Mixx customers can benefit from cheaper, faster and more connected personal transportation solutions and reduce their carbon footprint. They can also improve their productivity by avoiding congestion “hotspots” through “real-time” information, re-routing options and travel alternatives. Mobility Mixx offers great added value for users and incentives to change travel habits that benefit the environment.

“The Dutch Mobility market is the most developed in Europe and is rapidly expanding. Working closely with ARS, Hitachi Capital will provide Mobility Mixx with the funding and support to develop their market leading proposition. In turn we can combine their suite of MaaS products with our existing services and establish a market leading position in the Mobility Services arena, initially in the Netherlands and then longer term to all of our customers across Europe.”

Simon Oliphant

Head of Mobility Solutions Business Division, Hitachi Capital

“In Hitachi Capital, we have found the right partner for Mobility Mixx as the new shareholder is committed to evolve into Smart Mobility and MaaS solutions and expansion of their European presence."

Jan Linssen


“Combining Hitachi Capital, ARS and Mobility Mixx is the defining step towards fully leveraging the potential synergies allowing Mobility Mixx to become the progressive MaaS and Smart Mobility leader in selected countries in Europe.”

Frank Verbeek

Managing Partner, IMPROVED