Accell Group (i.a. Batavus, Sparta, Koga), the European leader in bicycles and bicycle parts acquires Velosophy, holding company of Babboe, Centaur Cargo, and Carqon. IMPROVED acted as the exclusive advisor to Velosophy’s shareholders in this transaction.
Founded in 2005 and currently active in 22 countries, Babboe established a widely recognised bicycle brand, which stands for quality, innovation and affordable cargo bikes. To also serve the high-end market, CarQon will introduce a premium e-cargo bike later this year. In a rapidly growing urban transportation market, Centaur Cargo is serving the B2B market by running pilots with several large e-commerce players. The 14% indirect shareholding of Accell in Carver remains unaffected by the transaction.
Accell, as a partner for further international growth, has profound knowledge of the global bicycle industry and developed a good understanding of the business through its role as minority shareholder. After the acquisition by Accell, the mission of Velosophy remains unchanged: offering high quality, safe, sustainable, and affordable cargo bikes. Within the new structure, Velosophy will be responsible for the additional development of new urban mobility solutions.”
